The world has gone past placing a lot of importance on mineral resources. These days, companies and businesses are more interested in tapping into the resource that matters most – customer data. Indeed, knowledge is power and access to relevant data is important to a lot of companies and businesses. However, on the receiving end of this surge of data acquisition, are users and consumers that still place a lot of value on their private information.
There are certain information that users do not want flying around, and are reluctant to give. Sometimes, people are even reluctant to sign up for services simply because they do not want to give out their email addresses. Nobody likes an email account full of spam messages or irrelevant notifications. One of such services include customer loyalty programs which involve giving out certain personal information like you name, gender, email address etc.
We find ourselves interfacing with the internet regularly, and somehow this requires us to give out certain information about ourselves. In fact, customer data is the currency of the online world and if you’re not willing to give out some information about yourself, you may be denied access to a lot of things. Whether we understand the system or not, we still tend to worry over certain information about us being leaked, misused or exploited. Data is becoming digitized and this is why data privacy is very important.
End consumers can help protect their privacy by being more responsible about their data and minimizing the amount of personal information they give out. However, although a lot of precaution can be taken by end users, companies and businesses have a huge role to play in data privacy and protection.
Companies must make customer trust and data protection a priority. Companies should invest in better systems and infrastructure that will help ensure the security of customers' data. It takes a certain level of trust for customers to give out personal information to you, therefore a corresponding level of responsibility and accountability is required from the receiving party. When customers' trust is violated, a company is more prone to vulnerability.
Governments are not left out from helping to ensure data privacy and protection as they are trying to put limitations on data collection, usage and storage. Governments are taking steps to enforce data protection as a fundamental right. The Europe’s General Data Protection Regulation (GDPR) is a framework that has been put in place to protect users' data. The GDPR enables Europeans to pull their data from a company at any time, thus taking back control of their personal information.
At StampnGo, from its inception, we hold the privacy of users' data as a priority. This is why we do not have any Facebook, Twitter, Instagram, etc. log in options, we only require an email and a password.
After registration, we ask users to provide their name, gender, and date of birth, but these are only optional. It is not a requirement. Users can only fill in this information if they choose to share their details with their favourite businesses.
The StampnGo application is like a personal digital wallet, so there is no access to users' profile from other people. It is your own place with your cards.
Businesses only have access to their customers' data, and never any other’s. Also, we are working on a new feature which can enable users to decide whether they want to share their data with that business or not (show profile data, allow push, allow messages). Every time we add / edit a feature in the app, we always make sure that we keep our users' data private.
The platform supports GDPR, so if a user deletes his account, we delete all the data associated with that user. Also, if users want us to remove an information, they just need to click on 'Contacts' and submit a form with "Application" as the topic, and email that they used to register, and we will remove the information.
At StampnGo, we help to protect users' personal information and ensure that they remain in control of it. You can decide whether or not you want to share some information and you can also withhold the information at any time. As a business owner, we help you to build customer trust and as an end user, we help to keep your data private.